It used to be that fashionable folks wouldn’t be caught drinking anything but clean, pure bottled water. Tap water was strictly for livestock and the lower middle class. Evian was the only way to go.

Wake up to today. Bottled water is the new environmental crime. Now only Neanderthals dare to chug from the Fiji bottle, and for the most obvious reason: carbon footprint. Let the Telegraph explain further: 

…new research shows that drinking a bottle of water has the same impact on the environment as driving a car for a kilometre. Conservation groups and water providers have started a campaign against the £2 billion industry.

A BBC Panorama documentary, “Bottled Water: Who Needs It?”, to be broadcast tomorrow says that in terms of production, a litre bottle of Evian or Volvic generates up to 600 times more CO2 than a litre of tap water.

In what is surely meant to be a conversation-ending trump card, various UK-based idiots are trying to tell us that drinking bottled water ”borders on being morally unacceptable” and should be considered as socially unacceptable as smoking. You know what? I say we split the difference. The anti-smoking crowd will, since they’re so morally superior, be allowed the occasional sin of drinking their bottled water, while we smokers agree to give up all forms of packaged dihydrogen monoxide.  Cool?

Filed under: Consumerism Rulez